ALTITUDE FALL RETREAT 2024
STYLE GUIDE
Hello! Altitude Fall Retreat has been an anchor event for North Texas Chi Alpha for over a decade, and we are excited for this year’s retreat. The Planning Team wants to equip our local Directors with everything you need to promote this year’s retreat to your students. The information in this Style Guide is designed to make promo quick, easy, and aligned with NTX Chi Alpha’s vision for this year’s event. Please use these elements as outlined below for all your promotional needs! If you have any questions, please don’t hesitate to reach out to us!
Online Presence
ALTITUDETEXAS.COM
@ALTITUDETEXAS
HASHTAG
#altitudetexas
Logos
PRIMARY LOGO
This is the main logo for this year’s retreat. This should be your go-to choice for most use cases. You may change the colors of the elements within the logo using the color palette below.
SECONDARY LOGO
If your design can’t accommodate a square-shaped logo, you can use this Secondary Logo. Please feel free to adjust the colors using the color palette below as needed.
Colors
This year’s color palette represents urban camping and features a mix of earthy, deep tones with bright, trendy colors. Please use these colors along with pure white as needed in your promotional designs!
JULEP GREEN
#c7dad9
R: 199
G: 218
B: 217
SAND
#dac396
R: 218
G: 195
B: 150
FLAMINGO
#fc7973
R: 252
G: 121
B: 115
OCHRE
#af8c2b
R: 175
G: 140
B: 43
CHARCOAL
#5e5c52
R: 94
G: 92
B: 82
Fonts
HEADER FONT
Ohno Blazeface
PARAGRAPH FONT
Degular
Promo Graphics
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General Altitude Logo Promo (1:1)
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Four-Page Carousel (1:1)
Download Files
1:1 General Altitude Promo Graphics
1:1 General Altitude Logo Promo Graphics (2023)
16:9 Announcement Graphic
16:9 Highlight Video (1:38)
1:1 Four-Page Conference Details Carousel IG Post
Download consists of a ZIP file containing 4 individual 1:1 graphics.
How to Create a Carousel Post in IG: Start creating your post in IG, select the first (far left) image, choose the carousel / multi-image post option, and then select the other 3 images in order from left to right.
1:1 Four-Page Conference Photos Carousel IG Post
Download consists of a ZIP file containing 4 individual 1:1 graphics.
How to Create a Carousel Post in IG: Start creating your post in IG, select the first (far left) image, choose the carousel / multi-image post option, and then select the other 3 images in order from left to right.